Top 10 Investment Apps for the UK Market in 2023

Top 10 Investment Apps for the UK Market in 2023


Robert Watkin

29 May, 2023

Category: Investing For Beginners

Investment apps have revolutionized the way people in the UK engage with the financial markets. In this rapidly evolving digital landscape, investment apps offer a convenient and accessible avenue for individuals to grow their wealth. Whether you're a seasoned investor or just starting your investment journey, these apps provide a wide range of features and tools to suit your needs.

In this blog post, we will explore the top 10 investment apps that have made a significant impact on the UK market in 2023. From user-friendly interfaces to diverse investment options, these apps have garnered attention and praise from both novice and experienced investors alike. Let's dive into the details and discover the best investment apps that can help you achieve your financial goals.

1. Trading 212: Where Investing Meets Simplicity

Are you ready to embark on your investment journey? Look no further than Trading 212, an investment app that brings simplicity and power to your fingertips. With its user-friendly interface and comprehensive features, Trading 212 has captured the hearts of investors across the UK.

A Seamless Investing Experience

Trading 212 understands that investing should be easy and accessible for everyone. The app's intuitive design allows even novice investors to navigate the financial markets with confidence. Whether you're buying stocks, trading currencies, or exploring the world of cryptocurrencies, Trading 212 provides a seamless experience from start to finish.

Diverse Investment Options

Gone are the days of limiting yourself to a single asset class. With Trading 212, you can explore a wide range of investment options, ensuring your portfolio is as diverse as your financial goals. From popular stocks and exchange-traded funds (ETFs) to emerging cryptocurrencies, Trading 212 gives you the freedom to choose investments that align with your preferences and risk tolerance.

Stay Informed with Real-Time Data

Keeping track of market trends is essential for successful investing, and Trading 212 equips you with real-time data to make informed decisions. Access live price charts, financial news, and expert analysis directly within the app. Stay on top of the latest market movements and seize opportunities as they arise.

Practice Makes Perfect with a Demo Account

If you're new to investing or want to test your strategies before committing real money, Trading 212 offers a demo account feature. The demo account allows you to trade with virtual funds, giving you the opportunity to hone your skills and gain confidence without any financial risk. It's the perfect way to practice your investment strategies and explore the app's features.

Invest Responsibly with Risk Management Tools

Trading 212 prioritizes responsible investing by providing robust risk management tools. Set stop-loss orders to limit potential losses and take-profit orders to secure your gains. By implementing these risk management tools, you can better protect your investments and stay in control of your portfolio's performance.

The Power of Fractional Shares

Investing in popular stocks has never been more accessible, thanks to Trading 212's fractional shares feature. You don't need to buy a whole share; instead, you can invest in fractions of a share. This means you can invest in high-priced stocks, such as Apple or Amazon, with smaller amounts of capital. Trading 212 enables you to own a piece of the companies you admire without breaking the bank.

2. eToro: Unleash the Power of Social Trading

Are you ready to take your investing experience to the next level? Look no further than eToro, the investment app that combines cutting-edge technology with the power of social trading. With eToro, you can unlock a world of possibilities and unleash your full investment potential.

A Revolutionary Approach to Investing

eToro has revolutionized the investment landscape by introducing a unique concept: social trading. This innovative feature allows users to connect with a community of millions of investors worldwide and tap into the collective wisdom of the crowd. With eToro's social trading, you can follow and even copy the trades of successful investors, transforming your investment journey into a collaborative and enriching experience.

Explore a Variety of Assets

eToro offers a wide range of investment opportunities across various asset classes. Whether you're interested in stocks, cryptocurrencies, commodities, or ETFs, eToro has got you covered. The app provides an extensive selection of assets, enabling you to diversify your portfolio and seize opportunities in different markets.

Copy the Experts

One of the standout features of eToro is its CopyTrader™ functionality. With this feature, you can automatically replicate the trades of top-performing investors on the platform. By following successful traders and copying their strategies, you can potentially boost your own investment performance. It's like having a team of experienced investors guiding your every move.

Engage with the Community

eToro's social trading goes beyond just copying trades. The platform fosters a vibrant community where investors can interact, share insights, and exchange ideas. Connect with like-minded individuals, discuss investment strategies, and stay updated with the latest market trends. Engaging with the community can broaden your perspective and help you make more informed investment decisions.

Seamless and User-Friendly Interface

Navigating the eToro app is a breeze, thanks to its user-friendly interface. Whether you're a beginner or an experienced investor, you'll find the app intuitive and easy to use. Access real-time data, monitor your portfolio, and execute trades with just a few taps. eToro's sleek design and seamless functionality ensure that your investment journey is smooth and hassle-free.

Harness the Power of Knowledge

eToro is not just a trading platform; it's also an educational hub. The app provides a wealth of educational resources, including tutorials, webinars, and articles, to help you deepen your understanding of investing. Equip yourself with knowledge, learn new strategies, and stay ahead of the curve with eToro's comprehensive educational offerings.

3. Fidelity Investments: Your Partner in Long-Term Growth

When it comes to long-term growth and comprehensive investment solutions, Fidelity Investments stands tall as a trusted name in the industry. With a strong track record and a wide range of offerings, Fidelity Investments has earned the loyalty of investors seeking to secure their financial future.

A Holistic Approach to Investing

Fidelity Investments takes a holistic approach to investing, understanding that building wealth requires a well-rounded strategy. The app offers a comprehensive suite of investment options, including mutual funds, exchange-traded funds (ETFs), individual stocks, and retirement accounts. This allows investors to create a diversified portfolio tailored to their specific financial goals and risk tolerance.

Extensive Research and Educational Resources

At Fidelity Investments, empowering investors with knowledge is a top priority. The app provides access to extensive research tools and educational resources to help investors make informed decisions. From market insights and analysis to educational articles and webinars, Fidelity Investments equips investors with the information they need to navigate the complexities of the financial markets.

Personalized Investment Advice

Every investor's journey is unique, and Fidelity Investments recognizes the importance of personalized guidance. The app offers personalized investment advice through dedicated financial advisors who can help you create a customized investment plan based on your specific goals and circumstances. This personalized approach ensures that your investments align with your long-term objectives.

Retirement Planning Made Easy

Planning for retirement is a crucial aspect of long-term financial success, and Fidelity Investments excels in this area. The app provides a range of retirement accounts, including Individual Retirement Accounts (IRAs) and 401(k) plans, to help investors save for their golden years. Fidelity Investments offers tools and resources to help investors understand their retirement needs and make informed decisions about contribution amounts and investment options.

Exceptional Customer Service

When it comes to investing, having reliable customer support can make all the difference. Fidelity Investments prides itself on delivering exceptional customer service. Whether you have a question about your account, need assistance with a transaction, or require guidance on investment strategies, the knowledgeable and responsive customer support team is there to provide assistance every step of the way.

Commitment to Security and Regulation

Fidelity Investments understands the importance of safeguarding your investments and personal information. The app adheres to stringent security protocols and regulatory standards to ensure that your assets are protected. With Fidelity Investments, you can have peace of mind knowing that your investments are in safe hands.

Fidelity Investments has earned a solid reputation for its commitment to long-term growth and comprehensive investment solutions. With a wide range of investment options, extensive research tools, personalized advice, and exceptional customer service, Fidelity Investments serves as a reliable partner on your journey to financial success. Experience the Fidelity difference and unlock the potential for long-term growth in your investment portfolio.

4. Interactive Investor: Empowering Investors with Information

When it comes to investing, knowledge is power. That's where Interactive Investor shines, providing investors with a wealth of information and tools to make informed decisions. With a user-friendly interface and comprehensive features, Interactive Investor empowers individuals to take control of their investment journey.

Unleash the Power of Research

At the heart of Interactive Investor lies its commitment to research. The app offers a wide range of research tools and resources, providing investors with the information they need to stay informed and make educated investment choices. From company news and financial reports to market data and expert analysis, Interactive Investor equips users with the insights they need to navigate the ever-changing financial landscape.

Stay Informed with Real-Time Data

Keeping track of market trends and staying up-to-date with the latest developments is crucial for successful investing. Interactive Investor provides real-time data, allowing users to monitor their investments and react to market movements promptly. Access live price charts, track indices, and stay on top of breaking news within the app, ensuring that you are always equipped with the information you need to make timely investment decisions.

Dive Deep into Company Analysis

Interactive Investor goes beyond just providing market data by offering in-depth company analysis. Users can access detailed company profiles, financial ratios, and historical performance data, enabling them to evaluate the strengths and weaknesses of potential investments. This comprehensive analysis allows investors to make well-informed decisions based on a deep understanding of the companies they are considering.

A Range of Investment Accounts

Interactive Investor understands that investors have diverse needs and preferences. The app offers a variety of investment accounts, including Individual Savings Accounts (ISAs), Self-Invested Personal Pensions (SIPPs), and General Investment Accounts (GIAs). This flexibility ensures that investors can choose the account type that best suits their financial goals and tax efficiency requirements.

Research-Backed Investment Ideas

For investors seeking inspiration or looking to discover new investment opportunities, Interactive Investor provides research-backed investment ideas. The app offers a curated selection of investment themes and model portfolios created by industry experts. These investment ideas are backed by in-depth research and analysis, providing users with a starting point for their investment journey.

Educational Resources for Continuous Learning

Interactive Investor recognizes the importance of continuous learning in the ever-evolving world of investing. The app offers a range of educational resources, including articles, videos, and webinars, to help investors expand their knowledge and enhance their investment skills. Whether you're a beginner or an experienced investor, Interactive Investor's educational offerings ensure that you can continue to grow and refine your investment strategies.

User-Friendly Interface for Effortless Navigation

Navigating the Interactive Investor app is a breeze, thanks to its user-friendly interface. The app's intuitive design and organized layout make it easy to access the desired information and perform transactions seamlessly. From researching stocks to placing trades, Interactive Investor ensures a smooth and hassle-free investing experience.

Interactive Investor empowers investors with information, research tools, and educational resources. With its commitment to providing valuable insights and a user-friendly interface, Interactive Investor is an invaluable companion on your investment journey. Stay informed, make informed decisions, and take control of your financial future with Interactive Investor.

5. Hargreaves Lansdown: A Comprehensive Investment Solution

When it comes to comprehensive investment services, Hargreaves Lansdown stands out as a trusted name in the industry. With a wide range of investment options, tax-efficient strategies, and personalized services, Hargreaves Lansdown offers a comprehensive solution for investors of all levels.

Diversify Your Portfolio with a Wide Range of Investments

Hargreaves Lansdown provides investors with a diverse array of investment options to suit their individual preferences and risk appetite. From individual stocks and bonds to funds, trusts, and exchange-traded funds (ETFs), the platform offers a broad selection of assets for investors to choose from. Whether you're a hands-on investor or prefer a more diversified approach, Hargreaves Lansdown has the tools and resources to help you build a well-rounded investment portfolio.

Tax-Efficient Investing for Enhanced Returns

One of the standout features of Hargreaves Lansdown is its focus on tax-efficient investing. The platform offers various tax-efficient investment accounts, including Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs). These accounts provide investors with opportunities to benefit from tax advantages and potentially enhance their investment returns. Hargreaves Lansdown simplifies the process of managing tax obligations, allowing you to focus on your investment goals.

Personalized Services Tailored to Your Needs

At Hargreaves Lansdown, investors receive personalized services tailored to their unique financial goals and circumstances. The platform provides access to dedicated financial advisors who can offer guidance and support throughout your investment journey. Whether you need assistance with portfolio management, retirement planning, or tax optimization, Hargreaves Lansdown's team of experts is there to help you make informed decisions and maximize your investment potential.

Extensive Research and Analysis

Hargreaves Lansdown is committed to equipping investors with the necessary tools and insights to make informed investment decisions. The platform offers a wealth of research and analysis, including company news, research reports, and expert opinions. Stay up to date with the latest market trends, access in-depth analysis of potential investments, and make informed choices based on comprehensive information provided by Hargreaves Lansdown.

6. AJ Bell Youinvest: Customized Investments at Your Fingertips

When it comes to personalized investment solutions, AJ Bell Youinvest takes the lead. With its user-friendly platform and comprehensive range of investment options, AJ Bell Youinvest empowers investors to customize their portfolios and achieve their financial goals.

Tailored Investment Options

AJ Bell Youinvest understands that every investor has unique preferences and goals. That's why the platform offers a wide range of investment options to suit individual needs. Whether you're interested in stocks, funds, bonds, or exchange-traded products (ETPs), AJ Bell Youinvest provides a diverse selection of assets to choose from. With such a variety of investment options, you can create a portfolio that aligns perfectly with your investment strategy.

Accounts for Every Stage of Life

AJ Bell Youinvest recognizes that investment needs change over time. The platform offers a range of account types, including Individual Savings Accounts (ISAs), Self-Invested Personal Pensions (SIPPs), and General Investment Accounts (GIAs). Whether you're planning for retirement, saving for a specific goal, or seeking general investment opportunities, AJ Bell Youinvest has the account to suit your needs.

Advanced Research and Analysis Tools

To make informed investment decisions, you need access to accurate and comprehensive research. AJ Bell Youinvest provides advanced research and analysis tools to help investors stay informed. Dive into detailed company information, view performance charts, and access research reports. These tools empower you to analyze potential investments and gain insights into market trends, helping you make well-informed choices.

Trade with Confidence

AJ Bell Youinvest offers a user-friendly trading platform that simplifies the investment process. Execute trades with ease, monitor your portfolio's performance, and access real-time market data, all within a few clicks. The platform's intuitive interface ensures a seamless trading experience, allowing you to focus on making the right investment decisions with confidence.

Expert Support and Guidance

Investing can sometimes feel overwhelming, especially for those new to the world of finance. AJ Bell Youinvest provides expert support and guidance to help you navigate your investment journey. Dedicated customer support teams are available to answer your queries and provide assistance when needed. Additionally, AJ Bell Youinvest offers educational resources, including guides and articles, to help you enhance your investment knowledge and skills.

7. Nutmeg: Unlocking Simplicity in Investing

When it comes to simplicity and accessibility in investing, Nutmeg is a game-changer. With its innovative approach to investment management and user-friendly platform, Nutmeg has gained recognition as a top choice for both new and experienced investors.

Expertly Managed Portfolios

At the heart of Nutmeg's offering is its expertly managed portfolios. The platform employs a team of seasoned investment professionals who construct and manage diversified portfolios on behalf of investors. Nutmeg's investment strategies are designed to align with different risk profiles, allowing investors to choose a portfolio that matches their tolerance for risk and financial goals.

Tailored Portfolios for Every Investor

Nutmeg understands that each investor is unique. That's why the platform offers a range of portfolio options to cater to different investment preferences. From socially responsible investing to fixed allocation portfolios, Nutmeg ensures that investors can align their investments with their values and investment objectives. With Nutmeg, you have the flexibility to choose a portfolio that suits your personal preferences.

Seamless Digital Experience

Nutmeg's user-friendly platform makes investing a breeze. The intuitive interface guides you through the investment process, ensuring a seamless digital experience from start to finish. Opening an account, depositing funds, and monitoring your portfolio's performance can all be done with ease, thanks to Nutmeg's streamlined and user-centric design.

Transparent and Clear Fees

Nutmeg takes pride in its transparent fee structure. The platform ensures that investors have a clear understanding of the costs associated with their investments. Nutmeg's fees are straightforward and inclusive, making it easier for investors to calculate their investment costs and track their returns accurately. With Nutmeg, you can invest with confidence, knowing that the fees are transparent and aligned with industry standards.

8. Revolut: Redefining the Way You Invest

Revolut, known for its innovative banking services, has expanded its offerings to include a powerful investment platform. With Revolut, you can now seamlessly integrate your banking and investment activities, revolutionizing the way you manage and grow your wealth.

A Holistic Financial Hub

Revolut is more than just an investment platform—it's a holistic financial hub that brings together various financial services under one roof. With Revolut, you can access banking services, make payments, transfer money, and invest—all from a single, user-friendly app. This integration of services makes managing your finances more convenient and efficient.

Effortless Investing at Your Fingertips

Revolut's investment platform makes investing effortless, even for those who are new to the world of finance. The app's intuitive interface guides you through the investment process, making it easy to buy and sell stocks, exchange-traded funds (ETFs), and cryptocurrencies. With just a few taps, you can diversify your portfolio and participate in the global financial markets.

Seamless Integration with Banking Services

One of the standout features of Revolut is its seamless integration with its banking services. You can link your investment account with your Revolut bank account, enabling you to easily transfer funds between the two and have a consolidated view of your financial activities. This integration allows for greater convenience and flexibility in managing your investments and day-to-day banking.

Access to a Wide Range of Assets

Revolut offers a diverse range of investment options, allowing you to tailor your portfolio to your investment goals and preferences. From popular stocks and ETFs to cryptocurrencies like Bitcoin and Ethereum, Revolut provides access to a broad selection of assets. This variety enables you to create a well-diversified portfolio that aligns with your investment strategy.

Advanced Tools and Analysis

Revolut equips investors with advanced tools and analysis to make informed investment decisions. The app provides real-time market data, interactive charts, and detailed company information to help you analyze potential investments. Stay on top of market trends, track the performance of your investments, and gain valuable insights to guide your investment strategies.

9. IG: Unleash Your Trading Potential

IG, a renowned name in the financial industry, offers a comprehensive platform that empowers individuals to trade across various financial markets. With IG, you can unlock your trading potential and access a wide range of trading opportunities.

A Global Trading Platform

IG provides a global trading platform that allows you to trade across multiple asset classes, including stocks, indices, currencies, commodities, and cryptocurrencies. With a single account, you can access markets around the world and seize opportunities as they arise. Whether you're interested in trading the latest tech stocks or speculating on currency movements, IG has you covered.

Cutting-Edge Technology and Tools

IG leverages cutting-edge technology to provide traders with advanced tools and features. The platform offers real-time price charts, technical analysis indicators, and customizable trading screens to help you analyze market trends and make informed trading decisions. IG's technology empowers you to stay ahead of the curve and execute trades with precision.

Trade on Multiple Devices

IG recognizes the importance of flexibility and accessibility in trading. That's why the platform allows you to trade on multiple devices, including desktop computers, smartphones, and tablets. With IG's mobile app, you can monitor your positions, place trades, and stay connected to the markets even when you're on the go. This versatility ensures that you never miss out on trading opportunities.

Range of Trading Accounts

IG offers different types of trading accounts to cater to various trading styles and experience levels. Whether you're a beginner or an experienced trader, you can choose an account type that suits your needs. From standard accounts with competitive spreads to professional accounts with additional features, IG provides options to enhance your trading experience.

Risk Management Tools

Managing risk is a crucial aspect of successful trading, and IG equips you with a range of risk management tools. You can set stop-loss orders to limit potential losses and take-profit orders to secure your profits. Additionally, IG offers access to advanced risk management features, such as guaranteed stop-loss orders, to provide an extra layer of protection in volatile markets.

10. Freetrade: Democratizing Investing for All

Freetrade is revolutionizing the world of investing by offering a user-friendly platform that makes investing accessible to everyone. With its mission to democratize investing, Freetrade empowers individuals to take control of their financial future.

Investing Made Simple

Freetrade simplifies the investment process, making it easy for anyone to get started. The platform offers a user-friendly interface that guides you through the investing journey. Opening an account, researching stocks, and executing trades can all be done with just a few taps. Freetrade's simplicity removes the barriers that once existed, allowing individuals of all backgrounds to participate in the financial markets.

Commission-Free Trading

One of the standout features of Freetrade is its commission-free trading. Unlike traditional brokers that charge hefty fees for buying and selling stocks, Freetrade allows you to trade stocks and ETFs without paying any commission. This approach ensures that investors can keep more of their returns and make more frequent trades, ultimately maximizing their investment potential.

Diverse Range of Stocks and ETFs

Freetrade provides access to a diverse range of stocks and exchange-traded funds (ETFs), allowing investors to build a well-rounded portfolio. From popular companies to emerging industries, Freetrade offers a wide selection of investment options. Whether you're interested in tech stocks, healthcare companies, or sustainable investing, Freetrade ensures that you have ample choices to align your investments with your interests and values.

Fractional Shares for All

Investing in high-priced stocks can be challenging for many individuals, but Freetrade introduces the concept of fractional shares. With fractional shares, you can buy a fraction of a share, enabling you to invest in companies like Amazon or Tesla with smaller amounts of capital. This feature makes it possible for investors to own a piece of their favorite companies, regardless of their budget.


Investing in today's dynamic financial landscape has never been more accessible and exciting. With a wide range of investment apps available in the UK market, investors have the power to shape their financial future like never before. Let's recap the top 10 investment apps that have redefined the way we invest in the UK:

Top 10 Investment Apps for the UK Market in 2023

  1. Trading 212: Unleash your trading potential with a user-friendly platform and a wide range of investment opportunities.
  2. eToro: Tap into the power of social trading and follow the footsteps of successful investors.
  3. Fidelity Investments: Benefit from a holistic approach to investing and comprehensive research tools.
  4. Interactive Investor: Access extensive research and educational resources to make informed decisions.
  5. Hargreaves Lansdown: Enjoy personalized investment services and a wide range of investment options.
  6. AJ Bell Youinvest: Customize your investments and choose from various account types to suit your needs.
  7. Nutmeg: Simplify investing with expertly managed portfolios and a seamless digital experience.
  8. Revolut: Integrate banking and investing, and experience a seamless and innovative financial journey.
  9. IG: Explore global trading opportunities with advanced tools and a user-friendly platform.
  10. Freetrade: Democratize investing with commission-free trading, fractional shares, and educational resources.

These investment apps have transformed the investment landscape, offering user-friendly interfaces, diverse investment options, advanced tools, and educational resources. Whether you're a beginner or an experienced investor, these apps provide the tools and support you need to grow your wealth and achieve your financial goals.

I am not a financial advisor and anything I say in my blog is not to be taken as financial advice. For any financial advice please contact a financial professional. My blog is based on my own opinions, research and understanding of the financial markets. Some of my posts may contain affiliate links to products. If so, at no extra cost to yourself, purchasing a product through the link will directly support Portfolio Hub.

I hope you have found this blog post helpful. If you did enjoy the blog then consider leaving feedback below or sharing the post on social media. I regularly post content on the stock market, personal finance, and side hustles/entrepreneurship so if you would like to read more then consider subscribing to my blog through my website ( for free or follow me on

Thanks for reading


Why Invest in Stocks and Shares?

Everyone has different financial goals. Some people want to save for a cosy retirement, while others may want to buy a house or have a wedding.


What I like about the Nutmeg app

Nutmeg was originally launched as an app-based robo advisor and therefore the mobile experience is paramount to their business model. It has all the features you need to manage your account and navigating the interface is a breeze with excellent design and functionality.


Are investment apps worth it?

Investment apps are definitely a great way to keep track of how your portfolio is performing. If you're a regular trader, an app can provide a quick and easy way to buy and sell on the move.


How much do you need to start investing?

As you can see from the list above, the majority of investment apps will allow you to start investing with as little as £1. However, if you decide to use an app that charges a flat monthly fee, then investing a small amount and leaving it won't be the best way to get value for money.



There are currently no comments on this post

Create an account to comment

Subscribe to our blog

Enter your email address to receive updates about new posts:


About Us

At Portfolio Hub, we are dedicated to helping individuals manage their personal finances and achieve their financial goals. Our blog provides valuable insights and resources on topics such as budgeting, investing, and retirement planning.

Learn More

Continue Reading